Indiana hotel use up last year
By Samm Quinn
INDIANAPOLIS – Indiana hotel occupancy increased in 2012 by 3.5 percent, due in part to the Super Bowl that Indianapolis hosted last year.
But according to the Association of Indiana Convention and Visitors Bureau, the big game wasn’t the only reason hotel occupancy increased statewide.
The increase can be attributed to a combination of a stronger weekday corporate market, youth sports and an increase in leisure travel on weekends, the bureau said.
The average daily rate is also monitored to rate market strength. Indiana’s ADR increased in 2012 from $79.21 per room to $82.00. The overall room demand was up a total of 3.8 percent.
“Overall, room revenue from hotel sales in Indiana in 2012 increased 8.8 percent against supply increases of only .3 percent,” said Karen Niverson, president of the AICVB and executive director of the Marion-Grant County Convention and Visitors Bureau. “What’s even more exciting is the outlook for tourism business in 2013 is good.”
Samm Quinn is a reporter for TheStatehouseFile.com, a news website powered by Franklin College journalism students.