Campaign to curb sex trafficking during Memorial Weekend launches in Indy

Staff Report
TheStatehouseFile.com

INDIANAPOLIS – With less than two weeks until the 100th running of the Indiaapolis 500, the state is taking steps to curb sex trafficking with an effort called Not Buying It.

The state is taking steps to curb sex trafficking in Indianapolis during the Indianapolis 500 Memorial Day weekend. The message will appear around town on IndyGo buses. Photo provided by Attorney General Greg Zoeller's office.

The state is taking steps to curb sex trafficking in Indianapolis during the Indianapolis 500 Memorial Day weekend. The message will appear around town on IndyGo buses. Photo provided by Attorney General Greg Zoeller’s office.

“Indiana’s Not Buying It shares the message that commercial sex is not harmless; it is serious, dangerous and leads to the trafficking of minors,” Indiana Attorney General Greg Zoeller said in a statement. “I want all men to step up and realize this behavior is not OK, and we won’t tolerate it in the Hoosier State.”

The effort – launched Thursday morning – will run through the end of the month  and shares messages such as “She looked 18; She’s Not” and “Everyone Says It’s a Victimless Crime; It’s Not.” The messages will appear on billboards, IndyGo buses, flyers and fact sheets.

According to the Attorney General’s office, the

Messages to discourage sex trafficking in Indianapolis during the Indianapolis 500 will appear on billboards and buses through the end of the month. Photo provided by Attorney General Greg Zoeller's office.

Messages to discourage sex trafficking in Indianapolis during the Indianapolis 500 will appear on billboards and buses through the end of the month. Photo provided by Attorney General Greg Zoeller’s office.

average age of someone first recruited into the sex industry is just 12 to 14 years old.

Not Buying It originally launched in 2015 ahead of the NCAA Final Four championship, which was held in Indianapolis. Zoeller’s office tracked Backpage.com ads and found that “escort services” spiked by more than 100 ads per day. During the tournament more than 18 arrests were made for commercial sex-related offenses.

For more information on the effort click here.

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